Get a FREE Child ID Kit Tomorrow!

Media Advisory

Mesa, AZ – Many children are reported missing every day.  The Arizona Masonic Foundation for Children is sponsoring their annual “EZ Child ID Kit” event tomorrow – a quick, easy way to ensure parents are equipped to supply the vital information required from the Amber Alert System.

WHAT: “EZ Child ID Kit”
WHEN: Tomorrow, Saturday October 29th, 2011
TIME: 1pm – 6pm
COST: FREE
WHO: Children of all ages are welcome.  Parents or guardians needs to be present to sign a consent form prior to obtaining the free services.
WHERE: Target, 1135 S. Gilbert Road, Mesa, AZ 85204

DETAILS: Contact Information, fingerprints, photos, video interview and DNA swabs are collected from each child in minutes.  EZ Child ID Kit scans all 10 fingerprints in a matter of seconds.  The parents receive two ID cards and a CD ROM.  All files are permanently deleted after each child has completed the kit.

VISUALS & INTERVIEW OPPORTUNITIES: Children conducting video interviews and taking photos, parents and their reactions to news of children that have recently gone missing, and much more… 

According to the Arizona Masonic Foundation for Children, every day 2000 children are reported missing.  Every year, 200,000 children are taken by family members and 58,000 children are victims of non-family abductions.  “The key to recovering missing children is quick action by parents and law enforcement,” states Mike Lay from the Arizona Masonic Foundation for Children.  “This easy child identification kit aids in the reporting time if a child goes missing.”

To schedule interviews or for more questions, contact Jermey Larkins from Target at 480 926 3443 or email Jeremy.Larkins@target.com.