Wednesday, September 22, 2010

Gateway growth barriers

Just a day after we talked about Allegiant making great strides to improve business in the East Valley, we see this warning that Gateway needs some changes to continue to improve its image and customer experience.

The question remains, do you make the upgrades in hopes that it will attract more people or do you wait for more people to help rationalize the upgrades? Everyone recognizes that Gateway isn't Sky Harbor, but if they want to be a seen as a serious alternative, some of the improvements will be necessary.

Throughout the country, certain airports are often avoided because of their customer service problems, overall cleanliness or general layout. Gateway has a unique opportunity to be a solid mix of convenience, value, and simplicity. Its a model that Southwest airlines has done as a carrier, and Gateway could follow as an airport.

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