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The Mesa Arts Center is thinking about going to weekly art shows to help spur interest in downtown. As I have mentioned before, I would recommend that they go to monthly shows like "First Fridays" in Phoenix. They may also consider encouraging a few more artists to live downtown or get a little bit more space and locations interested before they launch with such a venture.
It would be wise for them to have small galleries or showings all up and down Main Street to get other businesses in the act and give people more than one destination to check out. Perhaps have some school generated art at one, some guest art at another, maybe try to get some travelling exhibits. That way, all of the focus is not just on the art center, but the whole area.
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Actually, Main Street merchants are doing a monthly event, "A Night Out in Downtown Mesa" the second Friday of every month (August's theme is Dog Days/Back to School). They try to get as many downtown merchants as possible involved in each event. Mesa Arts Center, with support from the Mesa CVB, provides live music at MAC during the more temperate months. I book the music for that and serve on the "Friday Night Out" committee.
Susan
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